Bloggers spread the word in new MCard campaign

27 June 2018

World Teen Supermodel England Apollonia Llewellyn, top UK beauty blogger Waliyha Malik and Leeds Beckett student and food blogger Jamie Sowden, all from West Yorkshire, are featuring in the new I'm everything with my MCard campaign.

Whether they see themselves as explorers, trend setters, film fanatics, techies or travellers, young people are being encouraged to sign up for the money-saving 19-25 or Student PhotoCard.


Huge savings

The 19-25 or Student PhotoCard provides holders with huge savings on unlimited bus and train travel throughout West Yorkshire when loaded with a weekly, monthly or termly ticket. They are available to anyone aged under 26, whether they are studying, working or just want much cheaper travel as well as to full-time students.

With over 750,000 Instagram followers between them, fashionista, Apollonia, insta girl, Waliyha and foodie Jamie will be sharing their experiences of using the 19-25 or Student PhotoCard around West Yorkshire and reminding young people how they can get hold of one.

Photoshoots and public appearances

Apollonia Llewellyn, World Teen Supermodel England and Fashion Blogger, said: "My MCard not only helps me get from A to B but to all my photoshoots and public appearances as World Teen Supermodel England. With the 19-25 or Student PhotoCard I save so much on travel expenses. It makes day to day life a lot easier."

Richard Armitage, Chair of the West Yorkshire Ticketing Company, a not-for-profit joint venture between West Yorkshire�s bus and rail operators and the West Yorkshire Combined Authority, said:

"Young people tell us that transport and the cost of travel is a key part of their lives when it comes to studying, working or just enjoying themselves so the I'm everything with my MCard highlights the huge savings they can make with a 19-25 or Student MCard.

"I would encourage young people to follow our three celebrity bloggers, cardholders and Instagrammers, who are all from West Yorkshire, to see what they get up to with their 19-25 or Student PhotoCard and how much money they are saving too. For more information and to order a PhotoCard, visit and then once you've got your PhotoCard, you can top it up with travel via the free MCard Android app, at bus and rail station ticket machines, from Payzone outlets or from your local Bus Station Travel Centre in West Yorkshire."


Increasing opportunities

Cllr Keith Wakefield, Chair of the West Yorkshire Combined Authority Transport Committee, said:

"Our research has shown that the cost of transport can be a barrier to young people accessing vital training and apprenticeship schemes that can improve their career prospects.

"This campaign highlights the significant savings available on bus and train travel to the 19 to 25 age group as well as those who are increasing their opportunities in further education."

Find out more about 19-25 and Student PhotoCard on the MCard website.