Senior Marketing & Communications Officer (Mass Transit) PSC/C11mt

Grade K | £38,951 pa |
Location Leeds |

Do you want to work for an organisation that values you as an individual?
An organisation that will support your professional development?
What about an organisation that has Equality, Diversity and Inclusion at the heart of everything that it does?
How about an organisation that does all these things and more?
Yes? Then look no further than the West Yorkshire Combined Authority! Listen to what our staff say on our 'Life at West Yorkshire Combined Authority' webpage.

In 2021 the £1.8bn devolution deal was secured for West Yorkshire. This meant the first Mayor of West Yorkshire was subsequently elected, with Tracy Brabin taking up post in May 2021. The devolution deal and election of the Mayor has enabled us to start to drive up living standards for local communities while tackling the climate emergency and helping to deliver our commitment to become a net zero carbon city region by 2038

Use your communications and marketing expertise to lead and shape one of the Combined Authority’s most ambitious projects over the next 20 years.

We seek a highly organised, confident, enthusiastic, and innovative person to join the Combined Authority’s Communications and Marketing Transport team to help make our vision of bringing a mass transit system to West Yorkshire a reality.

We are particularly interested in hearing from people with marcomms experience in the transport sector with significant experience in using behaviour change tactics and delivering large scale campaigns.

Our West Yorkshire Mass Transit Vision 2040 outlines our ambition to bring a new transport system for a greener, more inclusive and better connected West Yorkshire. We want to find the right person who can develop an integrated and inclusive campaign against a backdrop of an always evolving project.

This is a diverse role, and you will have the opportunity to work with senior leaders across the whole organisation and our district partners to deliver a mass transit communications strategy.

To find out more about the work the Combined Authority is involved with take a look at our latest news stories

The Role

Reporting into the Transport and Behaviour Change Communications and Marketing Manager, your key responsibilities will include:

Develop, plan, manage, deliver and evaluate integrated, multi-channel communications and marketing campaigns aimed at promoting the full breadth of the Combined Authority’s agenda with a particular focus on delivering major transport systems
Target local, regional, national and international audiences – covering corporate communications, marketing, digital marketing, PR, stakeholder communications, internal communications and project related activity.
Advise directors, senior managers, elected members, board members and stakeholders on how best to maximise strategic and tactical communications to achieve objectives.

Review the Role profile provided for more information about the responsibilities.

About you

You will have the following key skills, education, attributes and experience:

Be a self starter, taking the initiative to achieve the goals set by the team’s senior management
Have the knowledge and experience of successfully leading on and delivering fully integrated communications and marketing campaigns to a wide range of audiences
Be resilient and have the ability to work on competing demands to tight deadlines and overcome challenges to achieve objectives
Have excellent, adaptable communication skills with the ability to build positive working relationships with team members at all levels
A good understanding or experience of working on sustainable / large scale transport projects is desirable, but not essential.

Our offer

Alongside a competitive salary, we offer an excellent benefits package including:

28 days Annual Leave (increasing upon years of service) plus bank holidays
Generous Employer-Contribution Pension Scheme
Free Travel on rail and buses across West Yorkshire with the M-Card (Zones 1-5)
Flexible Working Practices with Health & Wellbeing initiatives to ensure you achieve the best work/life balance and career goals.

We have also recently undergone a major office refurbishment and have bright, airy, modern office space, with all latest technology, and just a 2-minute walk from Leeds Train Station. We also have agile working options too if you would rather work from home, or another suitable location, as well as a generous flexi-time scheme.

Have a look at our Employee Benefits webpage to find out more.

To apply

If this sounds like your next role, please upload your anonymised CV, and complete the application form on our application website telling us why you would be a great fit for our role.

Please apply by 11:55pm on Sunday 09 April 2023

Further Information

Applicants with a disability are guaranteed an interview, subject to the minimum criteria being met.

The Combined Authority is passionate about creating an inclusive workplace that promotes and values diversity. We know through experience that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better outcomes. We welcome applications irrespective of people's age, disability, neuro-divergence, sex, gender identity and gender expression, race or ethnicity, religion or belief, sexual orientation, pregnancy or maternity. or other personal circumstances. We have policies and procedures in place to ensure that all applicants are treated fairly and consistently at every stage of the recruitment process, including the consideration of reasonable adjustments for people who have a disability and/or who are neuro-divergent. To find out more about inclusivity at the West Yorkshire Combined Authority please visit our dedicated webpage.

Whilst agile working is an option for most staff, there is an expectation that employees are able to attend the office in central Leeds as and when required.

Candidates will be notified of invitation to interview by e-mail and interviews will be carried out either by phone, video or face to face. If you have any difficulty with the type of interview you are invited to, please inform the recruiting manager at your earliest convenience to enable them to consider an alternative solution.

Please note that whilst it is our policy to recruit at SP1 for all appointments, which is the salary stated above, each role includes career salary progression, with incremental increases applicable in most cases, on an annual basis.

Due to the high volumes of applications we receive, we are unfortunately unable to respond to every applicant. If you have not heard from us within four weeks of the closing date, please assume that on this occasion your application has not been successful. We do however thank you for your application and encourage you to continue looking for roles on our Careers with Us website page.

Candidate information will be retained by the Combined Authority for six months.

Terms and conditions

Applicants are advised that the Combined Authority is currently in consultation with employees and Trade Unions to review the Terms and Conditions of Employment and Staff Benefits.

The detail of the proposals for change, will be discussed with the successful candidate at the point of offer.

Senior Marketing & Communications Officer (Mass Transit) PSC/C11mt