Travel and Behaviour Change Marketing and Communications Manager SCP/C7

Grade M | £48,530 pa | Location Leeds | Permanent/ Full time (37 hours pw) Applications for Part Time/ Job Share will be considered | Closing date: 29 August 2022

Travel and Behaviour Change Marketing and Communications Manager - SCP/C7
Location - Leeds
Grade M | £48,530 pa | 
Permanent/Full time (37 hours pw)   pw) | Applications for Part Time/Job Share will be considered |
Closing date: 29 August 2022

  • Do you want to work for an organisation that values you as an individual?
  • An organisation that will support your professional development?
  • What about an organisation that has Equality, Diversity and Inclusion at the heart of everything that it does?
  • How about an organisation that does all these things and more?
  • Yes? Then look no further than the West Yorkshire Combined Authority! Listen to what our staff say on our 'Life at West Yorkshire Combined Authority' webpage.

It is an exciting time to be joining the Mayoral Combined Authority. We have a wide variety of exciting projects that we are working on which will help shape the West Yorkshire region.

Inclusive, creative and powerful marketing and communications are at the heart of everything we do and key to unlocking prosperity across our region.

We are looking for a Marketing and Communications Manager to lead our campaigns and strategic communications across all modes of travel and transport.

It is an exciting time to be joining the Combined Authority, following the delivery of the largest Mayoral devolution deal in England, and the election of the Mayor, Tracy Brabin, in May 2021.                                                                               

To find out more about the work the Combined Authority is involved with take a look at our latest news stories.

The Role

The successful candidate will lead a talented team in promoting our ambitions across all areas of travel and transport including public transport, sustainable travel, strategic transport (mass transit and bus reform), active travel and infrastructure.

You will bring a positive, inclusive and collaborate approach and a motivation to make West Yorkshire the best place in the UK to live, work, visit and do business.


Review the Role profile provided for more information about the responsibilities.

About you

You will have the following key skills, attributes, education and experience:

  • Educated to degree level or with equivalent industry experience, you will be confident leading a multidisciplinary team of marketing, communications and engagement professionals
  • Deep understanding of audience segmentation and developing behaviour change strategies
  • Detailed understanding of B2B and B2C audiences and channel strategies
  • A track record of developing, delivering and evaluating strategic communications and marketing campaigns in a fast-paced environment, with multiple clients and priorities
  • Significant experience in planning, prioritising and organising team workloads to manage expectations and deadlines
  • Demonstrable experience in managing budgets, agencies and suppliers

Our offer

Alongside a competitive salary, we offer an excellent benefits package including:

  • 28 days Annual Leave (increasing upon years of service) plus bank holidays
  • Generous Employer-Contribution Pension Scheme
  • Free Travel on rail and buses across West Yorkshire with the M-Card (Zones 1-5)
  • Flexible Working Practices with Health & Wellbeing initiatives to ensure you achieve the best work/life balance and career goals.

We have also recently undergone a major office refurbishment and have bright, airy, modern office space, with all latest technology, and just a 2-minute walk from Leeds Train Station. We also have agile working options too if you would rather work from home, or another suitable location, as well as a generous flexi-time scheme.

Have a look on our Employee Benefits webpage to find out more

To apply

If this sounds like your next role, please upload your anonymised CV, and complete the application form on our application website telling us why you would be a great fit for our role.

Please apply by 11:55pm on Monday 29 August 2022. 

Interviews will take place in mid September 2022.

Further Information

Applicants with a disability are guaranteed an interview, subject to the minimum criteria being met.

The Combined Authority is passionate about creating an inclusive workplace that promotes and values diversity. We know through experience that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better outcomes. We welcome applications irrespective of people's age, disability, neuro-divergence, sex, gender identity and gender expression, race or ethnicity, religion or belief, sexual orientation, pregnancy or maternity. or other personal circumstances. We have policies and procedures in place to ensure that all applicants are treated fairly and consistently at every stage of the recruitment process, including the consideration of reasonable adjustments for people who have a disability and/or who are neuro-divergent. To find out more about inclusivity at the West Yorkshire Combined Authority please visit our dedicated webpage.

Whilst agile working is an option for most staff, there is an expectation that employees are able to attend the office in central Leeds as and when required.

Candidates will be notified of invitation to interview by e-mail and interviews will be carried out either by phone, video or face to face. If you have any difficulty with the type of interview you are invited to, please inform the recruiting manager at your earliest convenience to enable them to consider an alternative solution.

Please note that whilst it is our policy to recruit at SP1 for all appointments, which is the salary stated above, each role includes career salary progression, with incremental increases applicable in most cases, on an annual basis.

Due to the high volumes of applications we receive, we are unfortunately unable to respond to every applicant. If you have not heard from us within four weeks of the closing date, please assume that on this occasion your application has not been successful. We do however thank you for your application and encourage you to continue looking for roles on our Careers with Us website page.

Candidate information will be retained by the Combined Authority for six months unless you make a request for this to be deleted.

Terms and conditions

Applicants are advised that the Combined Authority is currently in consultation with employees and Trade Unions to review the Terms and Conditions of Employment and Staff Benefits.

The detail of the proposals for change, will be discussed with the successful candidate at the point of offer.