Web & Digital Media Officer - PSC/C17 - West Yorkshire Combined Authority

Web and Digital Media Officer - PSC/C17

Grade J | £34,356 pa | Location Leeds

Do you want to work for an organisation that values you as an individual?
An organisation that will support your professional development?
What about an organisation that has Equality, Diversity and Inclusion at the heart of everything that it does?
How about an organisation that does all these things and more?
Yes? Then look no further than the West Yorkshire Combined Authority! Listen to what our staff say on our 'Life at West Yorkshire Combined Authority' webpage.

It is an exciting time to be joining the Mayoral Combined Authority. We have a wide variety of exciting projects that we are working on which will help shape the West Yorkshire region.

We are seeking a talented and dynamic communicator to help shape our web and digital media presence, delivering for the people of West Yorkshire.

This is a politically restricted post.

Aim of Job: With a key role in the newly formed digital media function, you will play a key role delivering proactive and reactive digital communications through multi-channel digital strategies that elevate the digital presence of the West Yorkshire Combined Authority and the Mayor of West Yorkshire.

You will be a creative who is ahead of the curve and can deliver innovative web content, digital media campaigns and provide strategic advice to senior leaders and elected officials. As well as helping deliver effective, engaging content around the Mayor’s priorities and activities - including supporting businesses, developing skills, improving transport and tackling the climate emergency.

You will bring a positive, inclusive and collaborate approach and a motivation to make West Yorkshire the best place in the UK to live, work, visit and do business.

To find out more about the work the Combined Authority is involved with take a look at our latest news stories.

The Role

This is a varied which will suit a flexible and collaborative person with a track record a building strong working relationships.

Reporting to the Digital and Social Media Manager, you will:

Work in close collaboration with colleagues in the media, digital, marketing, policy, campaigns, and – as well as external agencies - to deliver innovative and creative paid media and web content, across the organisations digital presence.
Lead and influence the development and delivery of web content strategies that combine organisational priorities and mayoral pledges.
Advise on web content development, best practices, project design, development and funding pitches, using customer and market insight and specialist communications and marketing expertise to ensure that project briefs set out clear, realistic communications and marketing objectives, are in tune with market need and comply with corporate communications processes.
Manage paid media campaign and project budgets up to £100,000 to ensure value for money is received and return on investment delivered as part of a larger marketing and communications budget.
Advise senior managers, elected members and board members on strategic and tactical communications and digital best practices to achieve the organisation’s objectives.
Manage content on our websites and intranet sites using a content management system.
Producing and managing digital website content in line with content accessibility guidelines and advising colleagues on digital accessibility best practices, upkeeping a high standard of proof reading and content management.
Generate intelligence on the performance of communications and marketing activity and evaluate activity to ensure outcomes are achieved, return on investment is delivered and positive impact created. Use evaluation insights to shape and develop future campaigns.
Keep abreast of new developments, trends and technologies in communications and marketing and make recommendations to the Heads of Communications and Marketing team and project leads on how the organisation could use them to meet business objectives.

Review the Role profile provided for more information about the responsibilities.

About you

You will have the following skills, knowledge and experience:

Able to develop innovative and impactful web content using industry standard content management systems.
Experience managing, delivering and evaluating effective digital multi-channel campaigns that speak to the diverse audiences within West Yorkshire.
Experience delivering paid media across Meta, Twitter, LinkedIn and TikTok
Experience developing accessible content for web and digital platforms.
Experience monitoring and reporting website performance using a variety of industry standard tools such as Google Tags, Analytics, MOZ and SEM Rush.

Our offer

Alongside a competitive salary, we offer an excellent benefits package including:

28 days Annual Leave (increasing upon years of service) plus bank holidays
Generous Employer-Contribution Pension Scheme
Free Travel on rail and buses across West Yorkshire with the M-Card (Zones 1-5)
Flexible Working Practices with Health & Wellbeing initiatives to ensure you achieve the best work/life balance and career goals.

We have also recently undergone a major office refurbishment and have bright, airy, modern office space, with all latest technology, and just a 2-minute walk from Leeds Train Station. We also have agile working options too if you would rather work from home, or another suitable location, as well as a generous flexi-time scheme.

Have a look at our Employee Benefits webpage to find out more.

To apply

If this sounds like your next role, please upload your anonymised CV, and complete the application form on our application website telling us why you would be a great fit for our role.

Please apply by 11:55pm on Sunday 02 April 2023.

Please contact Digital and Social Media Manager Jairo Marlow, if you would like to discuss this role further. Email: Jairo.marlow@westyorks-ca.gov.uk

Interviews are likely to take place week commencing 10 April 2023.

Further Information

Applicants with a disability are guaranteed an interview, subject to the minimum criteria being met.

The Combined Authority is passionate about creating an inclusive workplace that promotes and values diversity. We know through experience that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better outcomes. We welcome applications irrespective of people's age, disability, neuro-divergence, sex, gender identity and gender expression, race or ethnicity, religion or belief, sexual orientation, pregnancy or maternity. or other personal circumstances. We have policies and procedures in place to ensure that all applicants are treated fairly and consistently at every stage of the recruitment process, including the consideration of reasonable adjustments for people who have a disability and/or who are neuro-divergent. To find out more about inclusivity at the West Yorkshire Combined Authority please visit our dedicated webpage.

Whilst agile working is an option for most staff, there is an expectation that employees are able to attend the office in central Leeds as and when required.

Candidates will be notified of invitation to interview by e-mail and interviews will be carried out either by phone, video or face to face. If you have any difficulty with the type of interview you are invited to, please inform the recruiting manager at your earliest convenience to enable them to consider an alternative solution.

Please note that whilst it is our policy to recruit at SP1 for all appointments, which is the salary stated above, each role includes career salary progression, with incremental increases applicable in most cases, on an annual basis.

Due to the high volumes of applications we receive, we are unfortunately unable to respond to every applicant. If you have not heard from us within four weeks of the closing date, please assume that on this occasion your application has not been successful. We do however thank you for your application and encourage you to continue looking for roles on our Careers with Us website page.

Candidate information will be retained by the Combined Authority for six months.

Terms and conditions

Applicants are advised that the Combined Authority is currently in consultation with employees and Trade Unions to review the Terms and Conditions of Employment and Staff Benefits.

The detail of the proposals for change, will be discussed with the successful candidate at the point of offer.