Modo25 is not your average digital marketing agency. The Leeds based start-up, established in June 2019, prides itself on providing performance marketing services for its clients.
For the development of the company’s newest service, BOSCO™, the team contacted the West Yorkshire Combined Authority’s innovation team for help to bring it to market.
Modo25 identified an opportunity to help businesses, especially in retail, to understand more about their digital marketing spend, the return it was giving them and whether their digital investments were working at maximum efficiency.
The company wanted to create a new technology platform that addressed two challenges retail businesses faced when it came to measuring their digital marketing spend: how well their digital marketing performs and what opportunities are there to achieve more growth.
Seeking expertise from the Combined Authority, Modo25 was able to bring the concept to reality after securing additional support.
Our team of Innovation Growth Managers are here to understand a business’ needs and advise on what help is available, whether it’s how to secure investment, exploring the right strategy, specialist advice on Intellectual Property (IP), accessing the right funding routes or assessing ideas and capabilities.
To accelerate the project and maintain momentum, Modo25 knew they needed external help to access skilled experts who could develop aspects of the platform. Innovation Growth Manager, Nick Henderson, worked with Modo25 to assess the current needs and the right solution of support. They were referred into the ERDF funded programme, Access Innovation, and secured additional funding to support the first phase of BOSCO™. This funding allowed them to source senior experts to bring in the specific skills and experience needed to bring the product to market.
As a start-up we were looking for help and although we were clear on what we wanted to do, we had to find new ways to make it happen through external support. Our Innovation Growth Manager was very supportive from beginning to end and guided us through the claims process. We needed to find the best experts to implement our thinking. We have data scientists inhouse, and through this support it meant we were able to recruit third party companies to work on the front and back-end development.
Abi Liddle, Chief Operating Officer
Modo25
