Modo25 stands out as a digital marketing agency. Based in Leeds and founded in June 2019, it focuses on performance marketing for clients.
For its latest service, BOSCO™, the team sought help from the West Yorkshire Combined Authority to bring it to market.
Modo25 saw a chance to help retail businesses better understand their digital marketing spend. They aimed to clarify the returns and ensure investments were working efficiently.
The company aimed to develop a tech platform to tackle two main issues for retailers: measuring digital marketing performance and identifying growth opportunities.
With the Combined Authority's expertise, Modo25 turned its concept into reality by securing extra support.
Our Innovation Growth Managers are here to understand business' needs. They can advise on securing investment, exploring strategies, obtaining specialist advice on Intellectual Property (IP), finding funding routes and assessing ideas and capabilities.
To speed up the project, Modo25 realised it needed skilled experts to develop parts of the platform. Innovation Growth Manager Nick Henderson collaborated with the team to identify their needs and the right support. They joined the ERDF-funded programme, Access Innovation, which provided additional funding for the first phase of BOSCO™. This funding helped them hire senior experts with the skills needed to bring the product to market.
As a start-up we were looking for help and although we were clear on what we wanted to do, we had to find new ways to make it happen through external support. Our Innovation Growth Manager was very supportive from beginning to end and guided us through the claims process. We needed to find the best experts to implement our thinking. We have data scientists in-house, and through this support it meant we were able to recruit third party companies to work on the front and back-end development.
Abi Liddle, Chief Operating Officer
Modo25
