DeliVita is an independent British brand in Huddersfield, West Yorkshire. They have designed and created a stylish, portable, hand-crafted, wood-fired oven and a range of purpose-made accessories. The name DeliVita comes from ‘delicious life’. Joe, from an Italian family, wanted to blend British innovation with Italian culinary traditions, making food and family central to their brand.
In 2017, DeliVita began working with a Department for Business and Trade (DBT) International Trade Adviser. They sought guidance on attending shows in Europe and exploring the US market. To see the benefits of these shows for sales and growth, DeliVita attended ‘Spoga Gafa’ in Cologne in 2018. There, they showcased their ovens, demonstrating their full potential to potential customers.
The DeliVita brand now has such a widespread reach and high-profile reputation that we now have more companies asking to stock our ovens than ever before. The growth in our businesses from exporting has also allowed us to increase our staffing, purchase new premises and expand on our manufacturing. We really don’t believe this would have been possible without the support we received from DBT who have helped to start the exporting process. Exporting can be a very daunting business if you haven’t done this before – it can be a lot to take in and takes time to get it right. Getting in touch with your local DBT team is the way forward and we have found this to be the best choice we ever made! Our DBT adviser offers us a great deal of support and knowledge, and is on hand to answer any questions we have, big or small. For us, exporting means growth and expansion. It creates exciting new opportunities for us every day.
Joe Formisano, CEO
DeliVita
Business support and case study provided by the Department for Business and Trade.
