Nick Helliwell, Sales and Marketing Director at Saltaire Brewery, shares his export journey.
Saltaire Brewery is located near the UNESCO World Heritage Site of Saltaire in West Yorkshire.
The brewery offers a range of products, including Blonde, their flagship beer; Triple Choc, a multi-award-winning stout and Velocity, a citrusy session IPA. Founded in 2006, Saltaire Brewery now employs over 50 people.
They have been exporting for nearly 10 years. Although overseas sales make up a small part of their turnover, this share is growing quickly. Their main export markets include Scandinavia, Eastern and Southern Europe and the Far East.
Saltaire Brewery has successfully evolved from just a few small, reactive sales each year to strong partnerships in various markets. This growth came with support from the Department for Business and Trade and valuable independent advice.
Grateful for the support they've received, Saltaire Brewery loves to share their story with newcomers to exporting.
Never underestimate the importance of relationship, capability and scale, they’re just as important as product and branding. Understanding the commercial model is key too, ensuring everyone in the chain makes a margin, while getting the product on the shelf at a sensible price, and not just gathering dust!
Nick Helliwell, Sales and Marketing Director
Saltaire Brewery
Business support and case study provided by the Department for Business and Trade.
