About the campaign

Find out more about the #JustDont

Find out more about the making of the #JustDont campaign

Watch our behind-the-scenes video to hear from the actors themselves and find out more about how we made the #JustDont campaign.

Why have we created this campaign?

86% of women aged 18-24 have been sexually harassed. (Prevalence and reporting of sexual harassment in UK public spaces - A Report by the APPG for UN Women)

1 in 5 women have been sexually assaulted. 1 in 5 reported violence against women and girls crimes happen in a public place in West Yorkshire. Of those aged 16 to 74 who have experienced sexual assault in the last year, 80% were female. (ONS, 2022)

Every three days a woman is killed by a man in the UK. (Data Matters – Every Woman Matters – Femicide Census)

Enough is enough. We need to bring about change.

By encouraging men and boys to reflect on their own behaviour, the #JustDont campaign aims to bring about a change in some of the everyday inappropriate behaviours women and girls sadly face.

What is the campaign trying to achieve?

The campaign aims to empower men and boys to change society for the better.

The campaign’s video was created following detailed research and focus groups which found men often aren’t aware of the issues facing women on a daily basis.

By bringing attention to these issues, we hope to instigate behaviour change by encouraging men and boys to have conversations with their friends and family, and to reflect on their own behaviour.

What research was done to prepare for this campaign?

The campaign was informed by the Mayor’s Safety of Women and Girls Strategy.

We worked with an agency to produce the campaign. They conducted thorough research, testing the campaign with male and female focus groups, both online and in-person. We also worked closely with partners within the Safety of Women and Girls field.

What else are you doing to make West Yorkshire safer for women and girls?

The safety of women and girls is a top priority and key pledge for West Yorkshire Mayor, Tracy Brabin, and Deputy Mayor for Policing and Crime, Alison Lowe OBE.

This campaign is the latest in a series of initiatives led by Mayor Brabin to tackle violence against women and girls, including:

  • Launching new guidelines to help make parks safer for women and girls.
  • Funding the “Ask for Angela” scheme which enables those who feel vulnerable or unsafe to seek help in bars, clubs, or businesses. Over 700 venues are now signed up to the programme.
  • Securing £14 million for victims’ services across the next three years, many of which support women and girls.

To find out more about the work we’re doing in West Yorkshire to build a safer, fairer region. Visit our safety of women and girls webpage

  1. Get support

    If you or someone you know has experienced violence or abuse, or been a victim of any crime, help is available.

    Read more about Get support