Just Don't
86% of young women in the UK have experienced sexual harassment in public. Things must change. Our message is that it’s not banter, it’s not harmless, and it’s not OK — so just don’t.
86% of young women in the UK have experienced sexual harassment in public. Things must change. Our message is that it’s not banter, it’s not harmless, and it’s not OK — so just don’t.
Join the #JustDont campaign and help us bring about change.
As the country’s first female metro-mayor, Tracy Brabin, the Mayor of West Yorkshire, has made tackling violence against women and girls a top priority. The #JustDont campaign is the latest step in our fight to improve the safety of women and girls. It was funded in partnership with West Yorkshire Police, the City of Bradford Metropolitan District Council, Calderdale Metropolitan Borough Council, Kirklees Metropolitan Borough Council, Leeds City Council and the City of Wakefield Metropolitan District Council.
We need to bring about change. By encouraging men and boys to reflect on their own behaviour, the #JustDont campaign aims to bring about a change in some of the everyday inappropriate behaviours women and girls sadly face.
The video tells the story of five men who make excuses for their inappropriate behaviour and harassment in everyday situations. This escalates to a chilling finale.
Content warning: This campaign contains references and depictions of situations that some people may find upsetting.
86% of women aged 18-24 have been sexually harassed, according to a report by the APPG for UN Women.
1 in 5 women have been sexually assaulted. 1 in 5 reported violence against women and girls crimes happen in a public place in West Yorkshire. Of those aged 16 to 74 who have experienced sexual assault in the last year, 80% were female.
Every three days a woman is killed by a man in the UK. (Data Matters – Every Woman Matters – Femicide Census)
The campaign aims to empower men and boys to change society for the better.
The campaign’s video was created following detailed research and focus groups which found men often aren’t aware of the issues facing women on a daily basis.
By bringing attention to these issues, we hope to instigate behaviour change by encouraging men and boys to have conversations with their friends and family, and to reflect on their own behaviour.
The campaign was informed by the Mayor’s Safety of Women and Girls Strategy.
We worked with an agency to produce the campaign. They conducted thorough research, testing the campaign with male and female focus groups, both online and in-person. We also worked closely with partners within the Safety of Women and Girls field.
The safety of women and girls is a top priority and key pledge for West Yorkshire Mayor, Tracy Brabin, and Deputy Mayor for Policing and Crime, Alison Lowe OBE.
This campaign is the latest in a series of initiatives led by Mayor Brabin to tackle violence against women and girls, including:
Find out more about the work we’re doing in West Yorkshire to build a safer, fairer region.
Become an active bystander, challenge behaviour and your options for reporting crime.
If you or someone you know have experienced violence or abuse, or been a victim of any crime, help is available.
