Region bucks northern investment trend in latest attractiveness survey

Yorkshire and the Humber is proving the destination of choice for investors

The latest EY Attractiveness Survey has been released with some good news for Yorkshire. The survey analyses the attractiveness of a particular region as an investment destination. It’s designed to help businesses make investment decisions and governments remove barriers to growth.

The 2022 UK attractiveness survey shows that Yorkshire and the Humber is proving the destination of choice for financial services businesses planning to establish or extend operations, with the number increasing to 5.1%.

Find out more about the results