Overview
This privacy statement is for use with the Vision Zero Pledge and sets out how we will use the data which is provided by those signing the pledge.
The Vision Zero Pledge is administered by the West Yorkshire Combined Authority on behalf of the Vision Zero Partnership in West Yorkshire. The Vision Zero Partnership consists of the West Yorkshire Combined Authority, Bradford Council, Calderdale Council, Leeds Council, Kirklees Council, Wakefield Council, West Yorkshire Police, the West Yorkshire Fire and Rescue Service and National Highways, who all work together to improve road safety in West Yorkshire.
When we collect your personal data, the West Yorkshire Combined Authority is what is known as the ‘data controller’. The West Yorkshire Combined Authority is registered with the Information Commissioner’s Office with registration number ZA051694. When you sign the pledge and/or sign up to our e-newsletter, we will collect:
- Name and email address
- Gender and age (optional)
- Analytics: clicks within the page
Purpose
In order to create a meaningful pledge, it is necessary to require those wishing to sign the pledge to register with personal information. Unless you opt in to further contact this information will only be stored for the purposes of registering your pledge. The pledge also asks, optionally, for age and gender. This information is only used for the purposes of understanding who the pledge is reaching.
If you opt in to further contact from West Yorkshire Vision Zero you will receive updates to your email address with news, events, and opportunities to get involved with Vision Zero. You can opt out at any time using the contact details supplied below.
Phone: 0113 251 7272
Email: visionzero@westyorks-ca.gov.uk
Post:
Vision Zero Team
West Yorkshire Combined Authority
Wellington House
40-50 Wellington Street
Leeds
LS1 2DE
Dedications
The Vision Zero Pledge gives the option to dedicate the pledge in someone’s memory. If this box is completed the dedication will be added to the Vision Zero Dedication webpage as well as used on social media for the purpose of raising awareness of the pledge by demonstrating real-life situations behind the statistics. The dedications will be published as anonymous.
Retention of data
We retain pledge data for two years for verification purposes, after which it is anonymised and securely deleted within 6 months.
If you sign up for updates and events, we will hold your name and email address to contact you about Vision Zero. You can opt out at any time. Following an opt-out request, your information will be deleted within 6 months. This is in accordance with our information retention policy and on the expiration of such period we will safely delete it.
Lawful Basis
Information provided to the West Yorkshire Combined Authority will be processed under Article 6(1)(a) of the UK GDPR which states that the data subject has given consent to the processing of their personal data for one or more specified purposes.
Your Rights
As a data subject you have a number of rights under the DPA. These include the right to access the information which we hold about you. You also have the right, at any time, to request us to stop processing and storing your data. Please note this may result in the withdrawal of your pledge.
This would not affect the legality of what we do with your personal data before you make such a request and would not stop us from continuing to use your data to the extent that we do not require your consent. It would stop us from further using data for purposes which require your consent (e.g. marketing).
We act in accordance with our corporate privacy notice, which provides further information on personal data processing, how to contact the Data Protection Officer, and how to make a request.
If you are unsatisfied with the manner in which we collect or handle your personal data, you have a right to make a complaint to the Information Commissioner’s Office. Information about how to make complaints can be found on the ICO’s website.
